GALA Communication Inc. Links Japan with Mexico: Promoting Travis Japan on Exa FM
GALA Communication Inc. acts as a mediator and links Japan with Mexico through Exa FM, one of the most important radio stations among young Mexicans.
GALA Communication Inc., as an intermediary between Johnny & Associates' band Travis Japan and Spanish-speaking countries, contacted Mexico's leading radio station to promote the band's second single in Latin America. The promotion of this event consisted mainly of creating content for the Japanese Pop Culture portal JaponPopSuki, where posts were made on social networks as well as an article entirely dedicated to the band, the launch of the single, and the promotion in Mexico, including links and excerpts of the exact moment when an appeal was made to listeners to learn more about the band.
This marks a turning point in the history of GALA Communication Inc., as for the first time we connect Japanese entertainment with Latin America and the Spanish-speaking public directly. As a communication company, we aim to reach the maximum number of media and publications to share the full potential of Japanese entertainment, lifestyle, culture, and more. Our collaboration with Exa FM of the MVS group is just the beginning of all the future projects GALA Communication Inc. has in store.
